
Festivals & Events Reporter
Holly Alvarado
Holly Alvarado has lived as a music and festival fanatic since day one. She is the Festival & Events reporter for the Southern California News Group after freelancing for various music publications such as Remezcla, Pitchfork, Consequence of Sound, and a handful of local Los Angeles-based magazines. Holly transferred from Mt.San Antonio College to Cal State Long Beach, where she majored in Journalism and a minor in Womens Studies, with music theory also under her belt. When she isn't attending an event, you can find her playing the bass, watering plants, spinning some tunes for her local radio show Las Chicas, hammocking with friends at the park, or watching the best show on earth, The Office, as she would say.
All Stories

From Wonderfront to Coachella and from Gator by the Bay to the San Diego Tijuana International Jazz Festival, music fans will have more than two-dozen major festivals to choose from...

¿Porqué cancelaron Bésame Mucho: el festival latino musical de Los Angeles para este diciembre 2024?
Los fanáticos que compraron pases recibirán reembolsos automáticos

Why these 10 American anthems deserve a spot on your Fourth of July playlist
Most of these songs are ubiquitous at patriotic parties, but do you know their backstories?

Caifanes love to perform. That’s why the band’s drummer hopes to die onstage
Alfonso André, drummer of the famed rock en español group Caifanes, is on the phone from his home in Mexico City, laughing as he says he hopes to die on...

Pearl Jam, Neil Young with Crazy Horse top the 2024 Ohana Festival lineup
Ohana Festival curator and Pearl Jam frontman Eddie Vedder has announced the lineup for the eighth Ohana Festival, which is scheduled to return to Doheny State Beach in Dana Point...

Southern California native Ty Segall explores new territory with ‘Three Bells’ album
Singer-songwriter and multi-instrumentalist Ty Segall didn't earn his career by just going with the flow or by sticking to a particular set of industry rules. The 36-year-old Laguna Beach native...

Stagecoach 2024: Dwight Yoakam, Leon Bridges, Beach Boys top Palomino lineup
Stagecoach County Music Festival producers Goldenvoice announced the lineup for its Palomino Stage.The festival, which is currently sold out, is set to take place at the Empire Polo Club in...

Country superstar Luke Bryan’s 2024 tour will visit Chula Vista in August
Country superstar Luke Bryan is bringing his Mind Of A Country Boy Tour to North Island Credit union Amphitheatre in Chula Vista on Aug. 8. The 33-date tour, which kicks...

28 music festivals coming to Southern California in 2024
In 2023, Southern California reverberated with the beats of some of the biggest music festivals.From the iconic genre melting pot of music at the Coachella Valley Music & Arts Festival,...

Jenny Lewis celebrates survival and growth in her Joy’All Ball concert tour
In the minutes leading up to a call from her home in Los Angeles, Jenny Lewis hurriedly penned down about 30 song titles, grappling with the decision of what to...

Darius Rucker pays tribute to his mother, Carolyn, with a new record and tour
Country music singer-songwriter Darius Rucker is used to the grind that comes with cranking out albums and hitting the road.He's got three Grammy Awards, seven solo studio albums and several...